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AGM Knowledge - Dec 17

12.17.25

12.17.25
AGM Knowledge

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AGM Knowledge is our complimentary digest of worldwide marketing tech, data, business, and brand news. We email it every week to thousands of marketing professionals around the globe. If you’d like to join them, click here to subscribe.

AGM

Futures

  • AGM Futures hosted a Women in Gaming leadership brunch in Los Angeles, co-created with Mattel and Future PLC that brought together 40 senior women across AAA publishing, indie and premium studios, gaming media, and hardware. Held steps from The Game Awards, the event created space for connection and conversation among leaders shaping some of the world’s most influential games and franchises.

    AGM is proud to support women driving the future of gaming and looks forward to continuing this momentum in 2026. Register here to join us for future events.

  • AGM CSO Adam Cunningham was at CineAsia in Bangkok last week, delivering a new keynote on where theatrical is headed next. The presentation outlined the attention, cultural, and market shifts shaping Asia Pacific, and showed how studios and exhibitors can design for ignition, strengthen premium experiences, and capture the growth signals emerging for 2026.

    Click here to get the keynote or schedule a 1:1 meeting.

Check out the latest posts from AGM Leaders

The Cinematic Advantage: Competing for Attention
Adam Cunningham, Chief Strategy Officer

TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • Disney announced a $1B investment in OpenAI and a three-year licensing deal allowing OpenAI’s Sora AI video generator to use 200+ Disney, Pixar, Marvel, and Star Wars characters for user-generated short vids — with select fan content planned for Disney+. (Reuters)

  • Nearly half of U.S. consumers say social media is their primary way to discover brands and products, with 45% reporting recent social commerce purchases. (TVTech)

  • Netflix’s planned $83B acquisition of Warner Bros. Discovery has positioned it as a dominant force in Hollywood, combining the streaming giant with legacy content studios and HBO Max — a deal that could redefine the media landscape. (Le Monde)

Audiences

  • A new survey finds that 74% of U.S. cord-cutters canceled a streaming subscription in 2025, shifting to cheaper ad-supported platforms, with Americans now subscribing to an average of 3.4 paid streaming services. (TV Technology)

  • Uber launched “Uber Intelligence,” a clean-room audience insights platform combining trip and delivery behaviors with brand data to improve targeting accuracy. (Business Insider)

  • Samba TV secured up to $60M to scale AI-powered cross-platform measurement as advertisers demand deeper linear-to-streaming audience transparency. (Axios)

Platforms

  • YouTube added paid-vs-organic performance breakdowns in Creator Analytics, giving creators clearer attribution for views, watch-time, engagement, and campaign spend. (Social Media Today)

  • Instagram is testing a redesigned “Notes” experience with expanded visibility and longer text formats to boost daily engagement among younger users. (The Economic Times)

  • TikTok introduced new Live reposting and creator discovery tools, including EU rollout of CapCut AI Lab, to help creators amplify reach across formats. (Social Bee)

Content

  • Disney+ premiered the first episodes of "Taylor Swift: The End of an Era", capturing behind-the-scenes moments and the tour’s final Vancouver performance. (The Statesman)

  • Netflix debuted "Simon Cowell: The Next Act", a docuseries following the music executive’s attempt to build a new boy band amid today’s TikTok-driven pop landscape. (Decider)

  • HBO released a 2026 teaser featuring first footage from Euphoria Season 3, the new DC series Lanterns, and a lineup of returning originals bolstering its premium scripted slate. (Entertainment Weekly)

Tech &

AI

  • OpenAI released GPT-5.2, its most capable model yet, outperforming prior versions on professional benchmarks and boosting coding, docs, and multi-step task performance. (Business Insider)

  • Microsoft reported AI-driven productivity gains for customers using Copilot and enterprise Azure AI services, with early adopters seeing measurable workflow efficiency boosts. (Microsoft News Now)

  • Samsung launched the One UI 8.5 beta with AI-enhanced tools for photo editing, smarter sharing, and improved cross-device connectivity for Galaxy users. (Android Central)

Location-based

entertainment

  • LEGOLAND revealed its “LEGO Galaxy” space-themed land with the customizable Galacticoaster and astronaut training attractions opening March 6, 2026 at California and Florida parks. (The Sun)

  • Wild Waves Theme & Water Park in Federal Way, Washington announced it will close after the 2026 season, ending nearly 50 years of regional amusement and water attractions. (People)

  • Eco-tourism brand Toroverde is opening a 24k-sq-ft thrill attraction space at Miami Freedom Park near Inter Miami’s stadium, blending high-energy rides and experiential entertainment ahead of the park’s April 4, 2026 public debut. (Miami New Times)

Travel &

hospitality

  • Frontier Airlines introduced 23 new U.S. and Mexico routes launching in spring 2026, with fares starting at $39, increasing low-cost options across major domestic hubs. (Frontier)

  • Several airlines unveiled new winter 2026 Caribbean routes, adding nonstop service to high-demand destinations such as Puerto Rico, Aruba, and the U.S. Virgin Islands—many not requiring a passport for U.S. travelers. (Travel Pulse)

  • United Airlines launched the first nonstop U.S.–Adelaide route from San Francisco this week, offering 15-hour flights three times weekly and expanding Americans’ access to South Australia. (San Fransisco Chronicle)

Gaming

  • At The Game Awards 2025, "Clair Obscur: Expedition 33" swept nine categories including Game of the Year, showcasing indie innovation and artistic storytelling in gaming for 2025. (Le Monde)

  • Larian reveals "Divinity", its "biggest game ever," that will be 'even larger than "Baldur's Gate 3." (PC Gamer)

  • After 21 years, Knights of the Old Republic's original director is returning to the series for "Fate of the Old Republic." (PC Gamer)

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